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DON’T LET SILENCE KILL • JOGA & VICTIMES & CITOYENS
“Here’s a little piece of reality about silence. Silences that hurt. For the launch of the Rugby World Cup in France, the Victimes & Citoyens association and agency,
joga, have launched a campaign to raise drivers’ awareness of the dangers of the ‘’third half ’’. It’s a story we have all witnessed. Two friends are watching a match in a bar. They’re laughing, they’re happy, they’re drinking. At some point, it’s time to go home. One wants to take his car. He’s not dead drunk, but he’s had too much to drink. His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he’s doing.” - via The Stable, here.
STEPHEN OLSEN
Freelance lead video & GFX editor
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