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Little Things • Volvo
“This new two-minute campaign for Volvo's EX30 zeroes in on the relationship between a father and his daughter and they go about their daily lives. Directed by Marcus Ibanez through New Land, the sweet, slice-of-life film starts with the father about to answer a question from his daughter; 'what means a lot to you?' Soundtracked by the soulful Little Things Mean a Lot by Bettye Swann we then witness an array of vignettes showing bedtime conversations about ants, dance recitals, homework, haircuts and movie nights, all interspersed with trips to and from various locations in the Volvo EX30.” - via Shots.net, here.
STEPHEN OLSEN
Freelance lead video & GFX editor
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